For the past two weeks, as part of a semester-long project for my COMSTRAT 563 course at Washington State University, I've been running a digital marketing campaign to promote Our2Brains. I've posted content to our social media accounts on Facebook and Twitter aimed at increasing awareness about the brand and generating interest and engagement from our audience.
As the campaign comes to a close, I'd like to use my final blog post to give special thanks to my family, friends and colleagues who participated as members of my "audience." Your interaction along the way has given me some great data to evaluate the effectiveness of the campaign. More importantly, your generous feedback has been so valuable to me by giving me confidence that I am actually capable of creating, planning and implementing a digital marketing campaign. When the semester began, I wasn't so sure I could pull it off. But your involvement and feedback are evidence that my pre-existing belief about my abilities was a self-defeating distortion. Distortions in what we believe about ourselves, I'm learning, can severely limit our potential. That's why at Our2Brains, we're committed to helping people unlock their own power and potential. We all have it within us. But it's not always easy to see it in ourselves and often, it's even harder to change what we believe about ourselves. As humans, we're social creatures. We need each other to help us see through our distortions and see our true selves as others see us. You've certainly done that for me during the course of this project. So thank you, a million times, thank you. I hope I've inspired you as well. - T.J.
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AuthorT.J. Westphal is a co-founder of Our2Brains. He is currently pursuing a Masters in Strategic Communication from the Murrow College of Communication at Washington State University. ArchivesCategories |